Make

Connect your website chatbot to Make.

Point a BusinessLyft webhook action at a Make custom webhook, and the details the assistant collects flow into your scenario during the chat.

Try free for 7 days See pricing
  • 7-day free trial
  • No credit card required
  • Live in under 30 seconds

Why connect it

Your scenarios, fed by real conversations.

If your business already runs on Make, the website chat should feed the same scenarios as your forms and ads.

A webhook action sends a clean JSON payload with the fields you defined, so Make can map them without parsing a transcript.

Run the action’s Test tab once and Make learns the data structure from the sample.

  • Clean JSON with your own fields
  • Make learns the structure from a test
  • Signed and retried
  • Optional recent messages
Setup

Connect it to Make in 4 steps

What your webhook receives. The data object holds the inputs you defined on the action.

  1. 1

    In Make, add a Webhooks → Custom webhook module as the first step of a scenario, and copy its URL.

  2. 2

    In BusinessLyft, open your assistant → Actions → New action → Webhook (or start from the “Send a lead to my CRM” template) and paste the URL.

  3. 3

    Describe when the assistant should use it, for example “Use when the visitor asks for a quote or a call back”, and add the inputs it must collect first, such as service, budget and timeline.

  4. 4

    Click Test to send a sample, then map the fields in Make to wherever the lead should go.

POST to your Make webhook URL 
{
  "id": "dlv_7f3c…",
  "event": "action.Send lead to CRM",
  "action": "Send lead to CRM",
  "data": { "service": "Website rebuild", "budget": 8000, "launch": "March" },
  "conversation": { "id": "c_91a…", "channel": "widget", "title": "Shopify rebuild quote" },
  "visitor": { "id": "v_42d…", "name": "Priya Shah", "email": "priya@example.com" },
  "bot": { "id": "b_18e…", "name": "Brightline Studio" },
  "sentAt": "2026-10-29T10:12:04.000Z"
}

Good to know before you start

  • Send a test first

    Make needs one sample to learn the data structure. Use the Test tab on the action while the webhook module is listening.

  • Name the event

    Set an event name per action, then use a router in Make to branch on it.

  • Keep the scenario on

    Deliveries retry up to 5 times, but a scenario that is off won’t receive them.

The features behind it

What it does once it’s live

The features that matter most on Make.

FAQ

Questions, answered

Setup, plans and what to expect on Make.

Webhooks → Custom webhook. Copy its URL into a BusinessLyft webhook action, then run the action’s test so Make learns the structure.

Keep exploring

Other connections

Send what the assistant collects wherever your team works.

Your next customer is on your site right now.

Let BusinessLyft talk to them, qualify them and hand them to you. Live in under 30 seconds.

Try free for 7 days
  • 7-day free trial
  • No credit card required
  • Set up in 30 seconds